5 Email Automations Every Online Store Needs

Manual newsletters are useful, but automated flows do the heavy lifting. They reach each customer at exactly the right moment — without anyone pressing send.
1. Welcome series
Three to four emails that introduce your brand, share your best sellers and reward the first purchase.
2. Abandoned cart
A reminder within an hour, a second with reviews the next day and an optional incentive on day three.
3. Browse abandonment
Gently nudge visitors who viewed a product but never added it to the cart, with related items they might prefer.
4. Post-purchase
Say thank you, help customers get the most from their order, ask for a review and suggest a natural next purchase.
5. Win-back
Reconnect with customers who haven’t bought in a while with what’s new, a personal note or a time-limited offer.
Want these flows built for your store? Explore our email marketing service.