Publishing consistently matters, but publishing the right things matters more. Here’s the process we use to plan content that earns traffic and supports sales.

Step 1: Start with your customers’ questions

Talk to your sales and support teams. The questions they answer every week are the topics your audience is searching for.

Step 2: Validate with keyword research

Check search volume, difficulty and intent for each idea. Prioritise topics where you can realistically rank and where the reader is close to a buying decision.

Step 3: Build topic clusters

Group articles around a central pillar page and link them together. Clusters signal expertise to search engines and keep readers exploring.

Step 4: Schedule, publish, refresh

Plan a realistic cadence — one great article beats four rushed ones — and set reminders to update your top performers every six months.

Want a done-for-you plan? See our content creation service.