Many brands treat social media as a billboard and post nothing but offers. Others post entertaining content that never connects to a sale. The brands that grow find the balance — and plan it on purpose.

Our 40 / 30 / 20 / 10 framework

• 40% helpful content — tips, how-tos and answers to customer questions.
• 30% proof — reviews, case studies, user-generated content and behind-the-scenes.
• 20% personality — your team, your values and moments that make people smile.
• 10% offers — launches, promotions and clear calls to action.

Make every post easy to act on

Use shoppable tags, link stickers and pinned comments so interested followers can go from scroll to checkout in two taps. Then retarget engaged viewers with paid ads.

Measure what matters

Likes are nice, but track saves, shares, profile visits, link clicks and — most importantly — sales attributed to social. Those numbers tell you what to make more of.

Need a content calendar that sells? See our social media services.