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Tag: content strategy

  • How to Plan a Content Calendar That Ranks

    How to Plan a Content Calendar That Ranks

    Home / Blog / Content

    How to Plan a Content Calendar That Ranks

    Content 5 min read · By Sarah Kim

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    Publishing consistently matters, but publishing the right things matters more. Here’s the process we use to plan content that earns traffic and supports sales.

    Step 1: Start with your customers’ questions

    Talk to your sales and support teams. The questions they answer every week are the topics your audience is searching for.

    Step 2: Validate with keyword research

    Check search volume, difficulty and intent for each idea. Prioritise topics where you can realistically rank and where the reader is close to a buying decision.

    Step 3: Build topic clusters

    Group articles around a central pillar page and link them together. Clusters signal expertise to search engines and keep readers exploring.

    Step 4: Schedule, publish, refresh

    Plan a realistic cadence — one great article beats four rushed ones — and set reminders to update your top performers every six months.

    Want a done-for-you plan? See our content creation service.

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  • The Social Media Content Mix That Actually Drives Sales

    The Social Media Content Mix That Actually Drives Sales

    Home / Blog / Social Media

    The Social Media Content Mix That Actually Drives Sales

    Social Media 5 min read · By Brian Williams

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    Many brands treat social media as a billboard and post nothing but offers. Others post entertaining content that never connects to a sale. The brands that grow find the balance — and plan it on purpose.

    Our 40 / 30 / 20 / 10 framework

    • 40% helpful content — tips, how-tos and answers to customer questions.
    • 30% proof — reviews, case studies, user-generated content and behind-the-scenes.
    • 20% personality — your team, your values and moments that make people smile.
    • 10% offers — launches, promotions and clear calls to action.

    Make every post easy to act on

    Use shoppable tags, link stickers and pinned comments so interested followers can go from scroll to checkout in two taps. Then retarget engaged viewers with paid ads.

    Measure what matters

    Likes are nice, but track saves, shares, profile visits, link clicks and — most importantly — sales attributed to social. Those numbers tell you what to make more of.

    Need a content calendar that sells? See our social media services.

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